
Tuesday, August 17, 2010
Too Cool

Sunday, August 15, 2010
8 Months!
Tuesday, August 10, 2010
Conscious Shopping

- You have a plan, a strategy, an overarching r'aison d'etre for going shopping. There is no randomness to the shopping trip where you wander listlessly from rack to rack, with no clear thought about what it is you're looking for. For some of you, this element of Shopping Consciously alone will change how you shop.
- You have done some pre-playing in your wardrobe and know what you need. You've done a bit of a wardrobe chuck-out and have identified any legitimate gaps in what you have and what you need. This may have taken you a whole day or 10 minutes. However long it took, you didn't just leap into the car and point it in the direction of a shopping centre with no further thought. You got some "good intel" before going shopping. And you got it from your own wardrobe (and brain).
- Once purchased, the items on your shopping list will fit your lifestyle and will also play nicely with at least 3 other items, if not the entire closet. This way, you will not be bringing home any 'orphans' that don't go with anything else (or require additional items to be purchased to make them work -- see last post on Ange's jeans shopping debacle)
- During your shopping expedition, you keep a focused head about you. You know what you're there to buy, and you keep that Front And Centre. This is not to say that you don't enjoy all the lovely other things on display. You just don't want to be a sitting duck, vulnerable to every alluring table display and group of mannequins displaying gorgeous things that you don't need. Stop - admire - even try on. But keep focused on what you're there for.
- If you do find something gorgeous that's not part of your strategy (ie: not on the list) and you are Seriously Considering buying it, that's ok. Just make sure it ticks ALL of these boxes: Does the colour suit me? Does the style flatter my body shape? Does the item fit my lifestyle? Will I be able to wear it with at least 3 other things already in my wardrobe? Will it be relatively easy to care for (ie: no hand washing or dry-cleaning every time you wear it)? Does it fit well or can it be easily altered? Does my bum look big in this? (well, every woman asks herself that last question as a matter of course, don't they? Even if they're trying on shoes)
Shop less, but more. Really! I'd suggest that you are better of going shopping 2 - 4 times a year, consciously, than once every week or so, randomly. This way, you shop based on your "intel" (do a wardrobe review and chuck-out - then build your list of Must Haves -- not the seasonal must haves, mind. No. These are your must haves) -- not based on what the fashion merchandisers are flaunting right at this moment.
So go shopping less often, but for longer. You'll need a longer shopping trip because you've got specific and numerous things to purchase. You devote more time to the expedition, but you come home with only what you need.
This way, shopping fits into its proper place. It isn't a hobby or a contact sport. And in the end, this approach will save you time. Woooo - saved time! Isn't that what half the women's magazines (and a quarter of the men's) are saying we are all desperately short of? Well, here's a way to scrape some of it back!
When you shop this way, you enjoy shopping, but it doesn't become your life (your life is too important to devote to shopping).
Switch to the ON position. Shopping consciously implies that your brain is switched to the ON position. I say that with the greatest affection, you know. I have often been shopping with my brain switched to the NEUTRAL position. That "there but not there" state of vagueness where you are actually hyper-suggestible and therefore likely to come home with a few more bags and a few more pages on your credit card bill.
Please don't go shopping in that state. The only people that that's good for are unscrupulous retailers who are only interested in volume sales - not developing loyal customers who go home thrilled with their purchases.
If you are too tired, too overwraught, too stresesed, too whatever -- don't go shopping. The temporary pick-me-up it provides wont last anyway, and it'll be accompanied by some "below the line" feelings of guilt and "oh no, now I have to go return this thing anyway".
Only go shopping when you are feeling alert and energetic. Pay attention to what's going on around you, and what's going on inside you. Yes, let's get all woo-woo for a moment here. If something doesn't feel right, it probably won't work for you - so pay attention as much attention to your instincts as you do to the sales staff. Maybe more.
You know when your brain is switched to the ON position, and when it's not. Only go shopping when it's ON.
Investigate other options. Instead of always hitting the mall or large shopping centre, you might want to consider new but not new options (which I talked about here and here. And remember consignment shopping - it's the best!). Including this type of shopping, and those types of stores, into your shopping expeditions will add some colour and variety and fun. You'll likely find some unique treasures, and not just the mass produced stuff on sale in the big department and chain stores.
It's worth it. You're worth it. If you've been a serious shopper, someone who shopped regularly, and randomly, then developing some new habits around how you shop will take a bit of time. Shopping consciously is where you want to be, though, so stick with it until you can shop this way easily.
Shopping consciously will save you money and time and it'll also save your sanity in the long run. And we all need a little more of those, don't we. Right?
Friday, August 6, 2010
Skinny Jeans and Poor Service

- jeans were to cover and slim her hip/thigh area. I'd guess that 4.7 women out of 5 are looking for this particular design feature, so it didn't seem unreasonable to imagine that would be a tick! no problem, madam, would you like that in dark, stone, or ripped?
- jeans were to lengthen and slim the leg. Few of us actually resemble in any physical way the models we see sporting the jeans we end up buying. Those models are all 7ft tall (everyone knows that, right?). So this also seemed like a design feature that was not altogether unexpected
- jeans were not to gape at the back. Few women would enter a jeans store and say "well, I don't care what colour or style they are. But they absolutely positively must gape at the back so that my underwear is visible from the cab of any passing 18-wheeler, ok?". Another check in the box of Reasonable Request
- jeans were to be dark denim. As you can now get jeans in colours from Prussian blue to sand-blasted to 'destroyed' denim and silver jeans. Dark denim seemed a fairly easy-to-find quality in a jean
- jeans were to have some shaping quality to them. This is one of the advances in fabric and garment construction that those of us with less than stick-like figures have benefited from. What you see on the outside may be a virtual magic trick made possible by the shaped panels inside the garment.
- jeans were to be in stretch fabric. Since we've all been wearing Lycra-infused garments since Brooke Shields first exhorted us to not let anything come between us and our CKs, this didn't seem unreasonable to request either
Ok, I'm sure you've got the picture. Ange was fairly specific in what she wanted. But also not an unreasonable set of design requirements. I have 3 pair of jeans (out of a total of 14 pair) that fit those exact specifications. Two of them are from Target, I might mention.
The sales person "assisting" Ange brought out a pair of jeans that closely resemble those in the photo accompanying this article. No exaggeration. Promise.
Apart from the dark denim bit (requirement #4), they possessed none of the design features Ange asked for.
"They look great!". What happened next is even more astonishing. Ange is standing there, looking like she's been poured into these jeans, and the sales person exclaims "oh, they look great on you!". At this point, Ange began to wonder if this young woman didn't have some kind of visual impairment. There was no possible way that the words "great" and "you" could be applied to the vision of Ange in those jeans.
When Ange protested that she didn't feel good, or didn't feel she looked good, the response was "oh, well you could wear a longer top, and a little ankle boot" (yes, the jeans were wrong from both ends - with muffin top and cankles appearing as if from thin air. Doing wonders for Ange's self esteem, into the bargain).
Ange responded that she didn't want to have to adjust her entire wardrobe to be able to make the jeans "work" (although she felt that nothing short of an amputation was likely to make that happen in a hurry).
Less confidence in sales staff. Ange walked out of the store jeans-less. She told me that the entire experience left her less confident in sales staff in general. "Even if I do need help, when I walk into a store and someone asks if they can help, I say no. Because I don't trust their advice". How sad is that?
And the answer is... behind door number 3 of course! The answers are obvious. Here's a few I made up just now:
- sales staff need to be knowledgeable. And not just about the product their store is selling, but about their customers. If you are selling clothing to real human beings, you need to know a bit about the human body shapes that exist. And what looks good on the various human body shapes. And that's not even getting into colour or personality dressing. And here's a bonus free tip: skinny hipster jeans do not look good on real curvy women of any height (and I'm not talking 'Hollywood curvy' there).
- sales staff need to be focused on the customer, not on selling stock off the floor. This is sheer heresy to some retailers, I know. Ange said that when she was working in retail, they had the 7 Steps to a Sale, from "greet the customer" through to ringing up the sale. The focus was on selling the product, not on helping the customer. And YES, of course they should be the same thing. But how many times have you walked out of a store and wondered if they even saw you, let alone were focused on helping you? (If you can get staff under 21 off their hand-held electronic devices long enough to even notice that you've entered the store, you're doing well).
- sales staff need to have the judgement and communication skills to provide honest input to customers. If you are selling clothing to real human beings, you need to be able to ascertain (in your best judgement) if the item is flattering to that person. Then you need to be able to express that viewpoint with diplomacy and courtesy. If everything "looks great on you!", then you know the sales person has no idea and their comments are on automatic loop.
- sales staff need to be able to offer options to customers. If you are selling clothing to real human beings, you need to not only be able to provide an opinion on how flattering the current garment is on them, but offer them options if it's not. This usually requires a brain switched to the ON position.
- sales staff need to do all this so that the customer walks out happy. And does not come back, unhappy and having complained to as many people as will listen, to return the item. A happy customer will not only tell lots of people about their experience, but they will become a loyal customer.
Now if you walked into a store and were assisted by a sales team member like that, wouldn't that be a treat? Wouldn't you be telling anyone who'd listen long enough all about it? Wouldn't you become a loyal customer? I sure would. Well, if I were still shopping, which I'm not right now. Naturally.
So, Ange is still looking for a pair of jeans. If only she were my size, she could have a pair of mine. Right?
Tuesday, August 3, 2010
12 Months Without - what?

- Sometimes I write about the fashion world or the marketing/merchandisers who lure us into purchasing new items that we may, or may not, need or even want.
- Sometimes I wrote about shoppers and shopping centres.
- Sometimes I write about various challenges or successes or I'm having on (or ways I'm coping with) the challenge.
- Sometimes I write about observations I've made about shopping from being out and about.
- Sometimes I write about TV shows (fiction and documentary) or movies and their relationship to this challenge.
- I've been fortunate enough to have some media attention and I write about that, too.
- Sometimes I write about the building blocks to creating a working wardrobe, like colour and mixing and matching. I'll be writing more about the other building blocks, too, soon (like conscious shopping and style & shape)
- Sometimes I write about ways to inject something new into your wardrobe, without buying new (or buying anything). Like here, here and here.
- Sometimes I write about what I've learned or I'll stop and do a review, just so we can collectively catch our breath.
- the challenge is simply too hard -- habits were too entrenched, temptation is too irresistible, sales were too pervasive. Willpower is not just the name of an Australian racing car driver, although it may be just as elusive.
- the challenge was too isolating -- despite there being a good few people who joined the challenge, maybe it felt too Robinson Crusoe to some folks. Not too many of us can remain stimulated and enthused when working in a vacuum. On something really hard.
- the challenge didn't offer enough support. It may have felt that the challenge was not just all-on-your-ownsome, but doing it without a net as well. Hard to keep on keeping on when it feels like there's no-one there to catch you if you fall. Or even notice.
- there weren't enough distractions or new ideas. Bribery and distraction work for toddlers in supermarkets, and they work for adults, too. You can't just take something away and not replace it with something. Well, not if you want it to work. You've got to fill up the now-empty space with something else. Preferably something good.
- the focus was on "doing without". This feeds into the human fear of scarcity -- never having, or being, enough. Which is not a life-enriching or spirit-lifting aura to surround yourself with.
Now, who knows if these things affected any of those 50% of good GAAD people who didn't make it. Maybe halfway through the challenge, they all got jobs at Calvin Klein and got massive staff discounts. We may never know, and thank Jimmy Choo for a bit of mystery, I say.
So, does this mean that 12 month challenges are too hard to stick with? No, no, no, and no! They can work... (well, they do - 50% of the good GAAD people stuck with it, right? And let's not forget me - it's working for me, too). Here are the things that need to be in place to make it work.
1. support. You gotta know that there's a helping hand, a bit of tough love, and possibly a large polo mallet (gently and infrequently applied) that will be activated to help keep you going. And someone will notice if you fall of the wagon.
2. inspiration. You gotta know that there'll be new ideas, distraction and large amounts of cavity-inducing chocolate available to get you thinking and feeling differently about your wardrobe, your shopping habits, and yourself.
3. guidance. You gotta know that someone who's qualified, experienced and has a more than adequate grasp of the English language is going to offer you some juice on how to do things differently. And by that, I mean better.
The 12 month program we've got going has all that in spades. I told you a bit about the experts we're attracting to the program in the last blog. When you join the 12 month My Year Without Clothes Shopping program, I'll
- make it as easy as it's possible to be
- make it fun and fulfilling
- make it inspiring and practical
- be with you the entire time
- remind you that if I can do it, you can, too
That's the deal. Check it out. Decide for yourself. Click the big orange button. We'll still be friends, no matter what you decide. Right?
Friday, July 30, 2010
Shop your Wardrobe: A Working Definition
A hearty Friday hello to you. Our weather has been having rather wild mood swings of late. Rainy and overcast in the mornings, brilliant sunshine by late morning, cloudy and menacing by dusk. I thought that kind of cantankerous climate only happened in Melbourne. Or Toronto. - We've been taped by Australia's Channel 7. Their evening magazine show, Today Tonight is doing a story on recovering shopaholics, and I'm one of the featured people on it. The show is probably going to air early next week. Like heavy towels on a cloudy day, it takes time for a story like this to air properly. I'm looking forward to airing. (actually, while we're talking about this... if you watch the show, you'll see the shots of my wardrobe. Which is not only one of my favourite rooms in the house, but is also a converted bedroom and very deliberately designed and laid out. Just for a bit of context, I have attached a photo that shows a portion of Mariah Carey's wardrobe. All we see are some of her shoes - not even all of them. And that's just her shoes. Heaven knows how big the entire thing is. I'm thinking football field sized).
- We have moved full steam ahead on getting our 12 month My Year Without Clothes Shopping program knocked into shape. Check out the updated website here. I'll wait while you check it out..... back? Good. What did you think? We're pretty pleased with the site and have received some positive feedback to it. Which is better than a poke in the eye with a wet fish, isnt' it?
- We've got some great guest writers/contributors lined up to be part of the 12 month program. Avis Cardella (author of Spent: memoir of a shopaholic) is going to be part of Months 4 and 9. Jennifer Selby Long (author of Wealthy Types) is going to contribute to Month 8. Helen Robinett of Image Quest (image advisor extraordinaire) is going to contribute to Months 2, 5 and 11.... It's all go, I tell ya. There'll be so many fabulous people contributing to this program, our heads will collectively spin.
Ok, before I get too business-y here, let me get onto what else I want to talk to you about today. You'll probably have noticed the words the Shop Your Wardrobe website. And you're probably wondering: what does that mean? Good question, and I'm glad you asked!
And if you're really asking: I wonder if it's too early for lunch? Or, is Chelsea Clinton really going to serve gluten-free cake at her wedding? Then I'm sorry but you've come to the wrong website for answers to those burning questions. So let me go ahead and answer my own question, and try to stay with me, please!
Ok, so here's the scoop. There's two bits to Shop Your Wardrobe. Well, two bits I could think of anyway. Here they are:
1. The first bit is about attitude. Psyche. Thoughts patterns. What goes on in the upstairs department. You know how you can look at the stuff in your wardrobe and be silently saying "yeah, this is all ok... but what I really want is....[insert name of desired object here]!". Desired object may be the latest Must Have item you've read about or seen tantalisingly displayed in a store window. At the moment, I've noticed a lot of military-inspired stuff around. Which is not for me. You put military-style with animal-print and I'll look like I'm about to stage a coup in some third-world country. Not the look I'm going for.
So, back to this attitude thing. Maybe you're looking at your winter jackets and wishing for a military-inspired jacket instead of what you've got now. Whatever it is you're wishing for, what that's doing is creating or reinforcing a feeling of want. You feel something is lacking. Now, maybe your wardrobe has the goods, maybe it doesn't. That's not the point here (it's the next point -- let's keep our points in order, shall we?)
If you want to Shop Your Wardrobe, you gotta have an attitude of what I've got is enough. Your 'tude should be one of enjoying and using what you've got to the full. Easy enough to say, harder to do. But it can be done.
And of course, it's easier if point #1 and point #2 are in synch. Let's get into point #2 now, shall we?
2. The second bit of Shopping your Wardrobe is to create a working wardrobe. Oh, so what the Gucci is a working wardrobe?, I hear you ask. Sheesh, you're asking all the great questions today.
A working wardrobe is one where every single item in it:--
- works for you. Every thing makes you look good and feel even better
- pays its rent. You wear everything in your wardrobe. None of that "oh the last time I wore this was when I went to see The Godfather when it first came out at the drive-in". No. It all gets worn. Regularly. Seasonally. Frequently.
- plays well with other items. Every item coordinates with at least 3 other items in your wardrobe. And 3 is just the minimum. There's no maximum.
- has been purchased consciously. None of that random whirling through a store, picking up things thither and tither, with no overarching plan in your head of what you're there to buy, why you're buying it, and how it's going to fit into your current wardrobe. Working wardrobes don't get created that way. The people who stand at their wardrobe, staring into it with a slightly white-eyed look, lamenting "look at all this stuff! Yet I've nothing to wear" have usually shopped in that random fashion. There's no consciousness to that kind of shopping.
Working wardrobes usually take a bit of time to develop. Mine has taken 10 years to get to the point where it is now. 10 years ago is when I started getting conscious about pulling my wardrobe together.
10 years ago is when I learned about and applied the building blocks of a working wardrobe (and this is also a useful guideline for me in upcoming blog pieces I should cover, right?).....
- colour. What colours support me and make me look my best? Ok, you might or might not buy into that whole colour thing. That's ok. But I reckon there's something to it, and it sure makes shopping easier
- style and shape. I'm not a fan of Trinny and Susannah's body shapes that are modelled on inanimate man made items (who wants to be a 'brick'? or a 'bell'? yegods). But there is something to understanding the different shapes that we humans tend to come in, and knowing yours in particular. Then dressing accordingly. It's the way nature intended it. I mean, there's a reason why hippos, rhinos and elephants come in standard grey, isn't there?
- personality dressing. You don't have to be Carl Jung to know that people come in different personality packages. This is also the way nature intended. Take birds for instance.... peacocks are different to eagles, and both are different to owls, and they're all different to doves. Right? (And let's not even get started on the hairy woodpecker). However you slice and dice it up, we all have different personalities, and knowing yours can help you determine a style of dressing that supports or expresses or even informs who you are. Assuming you have your eyes open and your brain turned to the on position, you'll likely feel quite different wearing a navy blue structured suit than you will wearing a pair of board shorts and thongs.
- lifestyle. When I worked for an international consulting firm, what I needed in my working wardrobe is really different to what I need in it now. Putting that knowledge into practice to keep my wardrobe truly working for me is part of Shopping My Wardrobe. Out with the suits! In with the animal print jackets! I didn't have a single animal print jacket 10 years ago (and now I have 12.... ok, don't say anything! That's why I'm on this challenge, right?)
- mixing'n'matching. There's a skill to pulling a whole bunch of outfits together from only a few items of clothing. You truly have a working wardrobe when your options expand exponentially every time you bring home something new. Which leads me to my next, and final point....
- shopping consciously. You gotta have a plan, or at least some broad ideas of what you're going out there to buy. Without it, you're a walking duck, vulnerable to the sassiest table displays and most alluring window displays. You're like Isla Fisher walking along the street with the store mannequins beckoning to her (loved that part of the movie!). For me, having a plan meant that I could shop purposefully. I knew I'd never bring home an 'orphan' that wouldn't play nicely with any other item in my wardrobe. I discovered my love of consignment shopping, which meant I could shop for quality items without breaking the bank. And who doesn't want an unbroken bank, right?
Ten years ago is when I stopped shopping randomly. Ten years ago is when my working wardrobe really started to take shape. I was in training before then... I had some good ideas, but I didn't really know what the building blocks were, and I sure didn't know how to pull it together. Now I know. And I can honestly say that I shop my wardrobe. Neat, huh? (that, or slightly annoying. I know).
And I can help you do it, too. True blue. (you can read more about why I'm qualified in that particular department about halfway down this page).
So that's the skinny on what I've been up to and what shop your wardrobe means. You're up to date. Right?
Tuesday, July 27, 2010
Breakthrough - Relief!
Greetings and welcome to blog #58. I had a breakthrough recently. Don't you just love it when people have breakthroughs? I do. A breakthrough implies that someone has come through adversity. That they've been in the mire, prone, prostrate, miserable, stuck, eating worms. It's been HORRIBLE for them. And now - ahhh - the sun has come out, they've gotten to their feet, wiped the dust off their clothes and the mud out their eye.
Breakthroughs imply battling. Some form of battling has taken place. We weren't sure who would win -- good or evil. There were times we were sure that the good guy wouldn't win - he was down on his luck, down in the dumps, down on the dollar. Aussies love a good battler story. I don't think that we are culturally unique in that regard, but we do like to think that the battler is something we invented, don't we?
Anyway, I've been battling. As you know, if you've been reading thiseehere blog. Which of course I know you are, dear reader. Remember blog #51? (it's sure to become a classic). All bent out of shape with nowhere to go and nothing to buy.
Well, on the weekend, I had a breakthrough! (this is worse than an episode of LOST, isn't it? All this bloody build-up! Ok, I'm getting to it, promise. Next sentence. Well, paragraph at least.)
I was in Peter Alexander, my favourite pyjama store (doesn't everyone have a favourite jammie store? Ha! Can you imagine women of our mother's and grandmother's era, having a favourite PJ store? Unheard of! Pajama's aren't fashion items! They're practical things! How things have changed..). I happened to have my camera with me and snuck the above photograph of their current winter range (yep, still "winter" here in Queensland).
Animal print! And what do you notice? Lotsa animal print, right? Waaaay back, in blog #9, I talked about my love of all things animal print. Whenever I see it, I'm sure some synaptic nerve goes bananas in my brain. So what they had in this store was:
- zebra print brushed cotton pj sets + just long bottoms
- giraffe print brushed cotton pj sets + just long bottoms. Giraffe is an unusual print - you don't see it so much
- cheetah print polished cotton (so a shinier look & feel fabric) in pj sets + just bottoms
Lovely stuff. Right up my alley. I looked longingly at items #2 and #3. I picked out my size (M) and held it up. I ran my hands over the fabrics. I had a few moments of "oooh, lovely, I wish...." (those damn seagulls from Finding Nemo and their "mine! mine!" chants haven't quite gone away, but they are receding. Which is a relief - I'd hate to have a Pixar character take up permanent residence in my head. I blogged about them at the Halfway Point most recently).
And then.... something magical happened. I remembered the challenge (yes, brief amnesia is one of the side effects of going into shops, which is why staying out of them is such a good idea) and my commitment to not going clothes shopping for one year. I want to feel proud of myself at the end of this challenge - that I achieved what I set out to do.
I remembered that there are always lovely things to be purchased - they wont go away on December 16 2010 (when the challenge finishes for me). I told myself that if I desperately needed a new pair of PJs next year, I'd find something lovely then.
Wait for it....And I hung up the item in my hand. And here's what was so amazing. I felt relief. Yes, relief. You read that right, clothes fans. For the first time ever on this challenge, I had an item in my hand that I really liked, that was at a price I was happy to pay, that would be worn (pay its rent in my wardrobe), that had practical value.... and when I let it go, I felt something other than a twinge of regret, a shiver of misgiving, an agitation that I might be "missing out".
I felt relief that I didn't have to buy this item. The challenge is the fence that's keeping me in, sure, and that wont last forever (well, it finishes on December 16 2010). But I hope that I can simulate the same emotional braking mechanism that kicked in on Sunday.
Ahem (cough), excuse me.....Now, if you're reading this and thinking to yourself: ok, this bird is saying she feels some kind of regret that she didn't buy pyjama bottoms - am I reading this right? I getcha. I'm writing the damn thing and thinking that. But I'm also thinking: thank god I'm getting a handle on this now. That I'm waking up, tuning in, and letting the entire internet-reading world to witness my struggle.
This is what's real for me right now, warts and all (well, probably more than just warts - I could keep a dermatologist busy for a month with all my 'blemishes'). I just hope you won't cross the street to avoid me if you see me out in public one day.
So, there it is. My breakthrough in 9 easy-to-read-paragraphs. It's not exactly the Kokoda Track, but it's real for me. I feel lighter somehow, and stronger too. And it only took until nearly Month 8 for it to happen.
See - this stuff doesn't happen overnight, I knew it! Who knows what the remaining 4 months of the challenge will bring? More television appearances, perhaps. And more insights and breakthroughs, too. Although possibly not in that particular order.
But for now, I feel like I'm in a good place. It can't all be stones. Right?